The Elevator Pitch…

Once you seriously decide to take the plunge as a startup, you realize just how many things there are to do. The excitement of the opportunity blends with the magnitude of the workload ahead.

But – of all the tasks the are ahead – developing ‘the pitch’ seems critical.

The simplicity of Gondola’s operating model is part of what makes it so exciting.

Yet – what can easily be defined in a single Engineering diagram can be challenging to convey in an ‘elevator’ time period.

Recently, the Gondola elevator pitch has been undergoing revisions to make it <50 words. Wow – that's tougher than it sounds, but it's finally getting close.

This has been a fantastic experience in simplifying the messaging about what we're all about.

Can't wait to share it once we're ready. 🙂 5

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